Alpro Caffè

Packaging Illustration

Digital Illustration | Packaging | Product

Alpro Caffè flavors - Coconut, Soya Caramel, Almond | Image courtesy elmwood.com, illustrated by Maggie Enterrios

Alpro Caffè flavors - Coconut, Soya Caramel, Almond | Image courtesy elmwood.com, illustrated by Maggie Enterrios


Alongside Elmwood London and Elmwood Leeds, I created all-over packaging illustrations for Alpro Caffè, a line of chilled coffee products.

Alpro coined the phrase ‘plant-based eating’ over 35 years ago and is known for their range of plant-based drinks and plant-based alternatives to yogurt. Alpro Caffѐ is the latest range to be added to Alpro’s plant-based drinks portfolio and is available in two flavours; Coffee and Soya Caramel and Coffee and Hazelnut.

Alpro Caffè flavors - Hazelnut and Soya Caramel | Image courtesy alpro.com

Alpro Caffè flavors - Hazelnut and Soya Caramel | Image courtesy alpro.com

THE PROCESS


Programs used: Procreate on iPad Pro

Adobe Draw

Adobe Illustrator

Working alongside the Elmwood team, I developed an eye catching pattern, created out of coffee leaves and beans, along with individual spot illustrations to denote the flavor variants.

Alpro Maggie Enterrios littlepatterns packaging floral coffee illustration.jpg
Alpro Maggie Enterrios littlepatterns packaging floral line digital drawing.jpg

To create the packaging designs, I drew digital comps in Procreate app on an Apple iPad Pro using an Apple Pencil. Procreate is a raster drawing app, so in order to convert the files to vector, they were re-drawn in Adobe Draw and imported into Adobe Illustrator for final vector file preparation.

Image courtesy elmwood.com

Image courtesy elmwood.com

Proofing pattern elements.

Proofing pattern elements.

“Vicky Upton, Head of Marketing at Alpro UK & Ireland, commented, ‘Using our 35 years of experience in plant-based, we have found the perfect way to blend some of our popular plant-based ingredients with sustainably sourced coffee.’” - livekindly.com

Alpro Caffè has been well-received online by a loyal fan base.

Find out more at alpro.com or by searching #alpro on Instagram.

Alpro Maggie Enterrios littlepatterns packaging coffee floral line illustration.jpg


Interested in bespoke illustration work for your brand?

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