Digital Illustration | Packaging | Product
Alongside Elmwood London and Elmwood Leeds, I created all-over packaging illustrations for Alpro Caffè, a line of chilled coffee products.
Alpro coined the phrase ‘plant-based eating’ over 35 years ago and is known for their range of plant-based drinks and plant-based alternatives to yogurt. Alpro Caffѐ is the latest range to be added to Alpro’s plant-based drinks portfolio and is available in two flavours; Coffee and Soya Caramel and Coffee and Hazelnut.
Programs used: Procreate on iPad Pro
Working alongside the Elmwood team, I developed an eye catching pattern, created out of coffee leaves and beans, along with individual spot illustrations to denote the flavor variants.
To create the packaging designs, I drew digital comps in Procreate app on an Apple iPad Pro using an Apple Pencil. Procreate is a raster drawing app, so in order to convert the files to vector, they were re-drawn in Adobe Draw and imported into Adobe Illustrator for final vector file preparation.
“Vicky Upton, Head of Marketing at Alpro UK & Ireland, commented, ‘Using our 35 years of experience in plant-based, we have found the perfect way to blend some of our popular plant-based ingredients with sustainably sourced coffee.’” - livekindly.com
Alpro Caffè has been well-received online by a loyal fan base.
Find out more at alpro.com or by searching #alpro on Instagram.
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