Illustrating the Bridgerton Brand World

Two years ago, I began work on an illustrated pattern system for Bridgerton through Netflix’s consumer products program. The goal was to translate a cinematic world into a flexible design language that could extend across global brand partnerships while still feeling unmistakably Bridgerton.

Originally brought on to create florals, the scope expanded to include Regency-inspired toiles and damasks, building a broader visual system from the ground up.

We began with three test patterns: a floral tied to the Season 4 love story, a core Bridgerton damask, and a Queen Charlotte–inspired holiday toile. With those in place, the full system quickly took shape.

image overview of bridgerton brand world illustrated by Maggie Enterrios

Illustrator: Maggie Enterrios | Creative Direction: Banna Tesfay for Netflix
Client: Netflix Consumer Products | ™/© Netflix. Shondaland ™ Shondaland.

THE BRIEF

The brief called for an art-forward rebrand of the consumer products program.

The system needed to do more than look like Bridgerton. It had to work across global teams and formats, adapting easily to different products and applications. Each asset was built to be flexible, able to be recolored, cropped, layered, simplified, or expanded as needed, while still feeling part of the same world.

This kind of system-building has been a focus of my illustration work for years, and I was thrilled to apply that thinking to the Bridgerton brand world.

gif of bridgerton brand collaborations

DESIGNED TO FLEX

The challenge was designing for outcomes that didn’t yet exist. The system had to anticipate a wide range of partners, products, and brand voices.

The solution was a large, flexible visual library: layered patterns and spot illustrations designed to scale from small packaging details to large-format applications. The library was built around three core styles, damasks, toiles, and florals, forming a cohesive design framework.

Damask utilized in officially-licensed Bridgerton collaborations with Loungefly (L), Dove (C) and Nuuly (R)

DAMASKS

For structure and flexibility, as either a subtle texture or as a hero pattern with an unmistakable Regency-era voice. Above, Damask utilized in officially-licensed Bridgerton collaborations with Loungefly (L), Dove (C) and Nuuly (R)

Toile utilized in officially-licensed Bridgerton collaborations with The IQ Collection (L), Deichmann (C) and Williams Sonoma (R)

TOILES

For narrative and whimsy, with a clear nod to historical pattern tradition and the ability to hide show-specific easter eggs for fans of the series. Above, Toile utilized in officially-licensed Bridgerton collaborations with The IQ Collection (L), Deichmann (C) and Williams Sonoma (R)

Lady-in-Silver Florals utilized in officially-licensed Bridgerton collaborations with Williams Sonoma (L), Kitsch (C) and Dusk Australia (R)

FLORALS

For softness, romance and movement. An approachable choice for any brand collaboration. (And, the opportunity to develop how the show’s iconic wisteria would be depicted going forward. Fun!) Above, Lady-in-Silver Florals utilized in officially-licensed Bridgerton collaborations with Williams Sonoma (L), Kitsch (C) and Dusk Australia (R)

Across each pattern style, I developed multiple designs in a range of colorways, with every individual element able to stand on its own. Each pattern became a kind of source material, something that could be used as a whole or pulled apart into smaller moments. The system was designed to flex and grow, offering both complete patterns and the building blocks to create something new.

Browse a selection of Bridgerton collaborations below,
or view the full archive here.

Bridgerton Brand Collaborations

Illustration and surface pattern designs created for officially licensed Bridgerton products, developed by Maggie Enterrios in collaboration with Netflix and global brand partners.

The work centers on a flexible, illustrated pattern system that allows each collaboration to express its own identity while remaining firmly grounded in the Bridgerton visual world, showcasing the design language of the series across physical products for worldwide public retail release.

All illustrations shown were commissioned by Netflix and remain the property of Netflix. Featured brand partners licensed the artwork through Netflix and were not direct clients of the illustrator.

Portfolio
Pandora x Bridgerton
Pandora x Bridgerton
Dove and Bridgerton
Dove and Bridgerton
Williams Sonoma × Bridgerton
Williams Sonoma × Bridgerton
Jeni’s × Bridgerton Packaging Illustration
Jeni’s × Bridgerton Packaging Illustration

Dove & Bridgerton

A display of lavender-themed beauty products, including a body scrub, body wash, body bar, and a small soap with a lavender crown decoration, set against a lavender patterned background illustrated by Maggie Enterrios for Netflix Bridgerton x Dove.
Image of limited-edition Bridgerton & Dove collaboration with regency-inspired damask pattern illustrations by Maggie Enterrios

Damask-inspired illustrated patterns by Maggie Enterrios for the Dove & Bridgerton limited-edition range. Designed for on-pack and promotional use across four limited-edition scents: Moonlit Masquerade, Whispering Wisteria, Love & Meadows, and Raspberry Rendezvous. Each expresses a distinct mood within a cohesive Bridgerton visual world.

Part of an officially licensed product line in partnership with Netflix and Shondaland.


Collection of Dove & Bridgerton products on a light green background, including body wash, deodorant body spray, and bar soap, illustrated by Maggie Enterrios with floral and leaf designs, surrounded by white flowers and green leaves.
A Dove x Bridgerton beauty bar 'Moonlit Masquerade' with hydrangea and white wisteria flowers arranged around it, a blue decorative box with a dove logo on top, and a silver and blue masquerade mask in the corner. Illustrated by Maggie Enterrios
Pattern illustration by Maggie Enterrios for Bridgerton Loungefly limited edition collection. Image of green embroidered purse on intricate illustrated damask floral background

Loungefly x Bridgerton

Illustrated damask pattern with wisteria + leafy filigree adorn the Loungefly x Bridgerton collection.

Illustrated by Maggie Enterrios for limited-edition Bridgerton collaborations. Part of an officially licensed product line in partnership with Netflix and Shondaland.

Image of purses and bags on plain background from Bridgerton x Loungefly limited edition collection illustrated by Maggie Enterrios
Pattern illustration by Maggie Enterrios for Bridgerton Loungefly limited edition collection. Image of green embroidered purse
Pattern illustration by Maggie Enterrios for Bridgerton Loungefly limited edition collection. Image of green embroidered purse design held by woman in green dress
Pattern illustration by Maggie Enterrios for Bridgerton Loungefly limited edition collection. Image of green embroidered purse on intricate illustrated damask floral background

Williams-Sonoma | Bridgerton Collection

Bridgerton Calendar for Williams Sonoma illustrated with florals by Maggie Enterrios
A decorative box of Williams Sonoma Bridgerton Sweet Delights advent calendar, illustrated by Maggie Enterrios with floral design and gold accents.
Inside of a decorative pink floral-themed puzzle with seven pieces, accompanied by colorful butterfly-shaped gummies on a white marble surface. Illustrated by Maggie Enterrios for Williams Sonoma x Bridgerton
A display of decorated cakes, macarons, cookies, and confectionery, with pink flowers in the background. Illustrated by Maggie Enterrios.

Illustrated patterns created by Maggie Enterrios for Netflix, featured across select Williams-Sonoma products as part of an officially licensed Bridgerton collaboration.

Bridgerton Kitsch collection illustrated florals and toile by Maggie Enterrios

Kitsch x Bridgerton

The Kitsch Bridgerton collection features multiple patterns illustrated by Maggie Enterrios: romantic florals and a blue-and-white toile featuring scenes from Season 4 of the show.

Illustrated by Maggie Enterrios for limited-edition Bridgerton collaborations. Part of an officially licensed product line in partnership with Netflix and Shondaland.

floral illustrated artwork for Bridgerton Kitsch special edition brand collaboration illustrated by artist Maggie Enterrios
Illustrated toile pillowcase for Kitsch Bridgerton collaboration drawn by Maggie Enterrios pattern designer
Maggie Enterrios floral pattern illustration for Bridgerton Kitsch limited edition brand collaboration pillowcase
limited edition floral pattern illustration by Maggie Enterrios for Bridgerton wisteria
Jeni's x Bridgerton limited-edition ice cream collaboration with food illustrations by Maggie Enterrios, two pints of ice cream stacked in front of colorful illustrated background featuring desserts and tea party iconography

Jeni’s x Bridgerton

Bridgerton Jeni's Ice cream collection. illustrated by Maggie Enterrios. Image of ice cream with regency border

Illustrated dessert tower and regency-inspired scrolling borders by Maggie Enterrios for the Jeni’s x Bridgerton limited-edition ice cream collaboration. Introducing Queen Charlotte Sponge Cake: a brown sugar and almond buttercream ice cream filled with raspberry rose jam and honey sponge cake.

Part of an officially licensed product line in partnership with Netflix and Shondaland.

Jeni's x Bridgerton limited-edition ice cream collaboration with food illustrations by Maggie Enterrios
Bridgerton Jeni's Ice cream collection. illustrated by Maggie Enterrios. Image of ice cream with gloved hand
Bridgerton Jeni's Ice cream collection. illustrated by Maggie Enterrios. Image of ice cream with illustrated desserts

Primark Collection

The Bridgerton x Primark homeware collection features artwork from an illustrated pattern system by Maggie Enterrios. Drawing on Regency-era influences, the artwork features forget-me-not flowers, larkspur, and ornamental bows, applied across teapots, linens, and tea set pieces including plates and saucers.

Part of an officially licensed product line in partnership with Netflix and Shondaland.

Janome | Bridgerton Sewing Machines

Janome sewing machine with Wisteria Promenade and Toile Romance surface pattern from Bridgerton collaboration
Janome sewing machine with Wisteria Promenade surface pattern from Bridgerton collaboration
Janome Bridgerton sewing machine featuring Toile Romance pattern illustrated by Maggie Enterrios

Toile Romance and Wisteria Promenade, illustrated by Maggie Enterrios.
Featured on Janome sewing machines as part of an officially licensed Bridgerton collaboration.

Official portrait of Illustrator Maggie Enterrios in front of her large scale botanical pattern designs

About the Artist

For more than a decade, Maggie Enterrios has illustrated for high-visibility brands and publications worldwide including Apple, Google, Philosophy, and the Los Angeles Times. Recent projects include illustration and surface pattern systems created for officially licensed Bridgerton brand collaborations with Netflix, a named Artist’s Edition bottle series for Bombay Sapphire, and illustration for the official re-release of Twilight by Stephenie Meyer.

While rooted in pattern illustration, Maggie’s practice centers on building visual systems that can scale. She works across a wide range of formats, from single bespoke illustrations to large product assortments and architectural applications. Maggie is known for her modern floral illustration and maximalist pattern design, most often applied across special-edition packaging and editorial features.

Across every project, Maggie’s goal is to create art that beautifully bridges the worlds of fine art and practical design. The result is work that feels detailed and considered, while remaining infinitely adaptable to real-world branding contexts.

All illustrations shown in relation to Bridgerton were commissioned by Netflix and remain the property of Netflix.
Featured brand partners licensed the artwork through Netflix and were not direct clients of the illustrator.
BRIDGERTON and Netflix marks © Netflix. Shondaland mark © Shondaland.