Dove and Bridgerton
Dove and Bridgerton
Pattern Illustration for Special-Edition Packaging
I had the pleasure of illustrating the damask pattern utilized in Dove’s Let Them Talk limited-edition Bridgerton campaign. I created a modernized, Regency-inspired damask design with cascading wisteria, leafy filigree and iconography from the show including a bee and and updated interpretation of the Lady Whistledown cameo.
The illustrated artwork was developed as a flexible pattern system and then applied by Dove’s agency partner, JDO, across on-pack designs, point-of-sale materials, and retail signage. The artwork was adapted in both layout and color to uniquely express the four scent variants in the collection: Moonlit Masquerade, Whispering Wisteria, Love & Meadows, and Raspberry Rendezvous.
This campaign represents a beautiful interpretation of the regencycore aesthetic: bringing the glamour of Bridgerton into everyday moments through carefully crafted design.
Part of an officially licensed product line in partnership with Netflix and Shondaland.
Project Credits:
Role: Illustrator
Creative Direction: Banna Tesfay for Netflix
Client: Netflix (Bridgerton)
Brand Partner: Dove / Unilever
Agency: JDO
The illustrations shown were commissioned by Netflix and remain the property of Netflix. Featured brand partners licensed the artwork through Netflix and were not direct clients of the illustrator.
Let’s create something beautiful together.
Contact: hello@littlepatterns.com