Pandora x Bridgerton

Packaging

Mar 13

Pandora x Bridgerton QVB Pop-Up. Image courtesy http://mnrconstructions.com.au/

Pandora x Bridgerton
Pattern Illustration for Retail Installation and Special-Edition Packaging

I illustrated the wisteria pattern utilized in the limited-edition Pandora x Bridgerton campaign. In addition to developing the core artwork for the Bridgerton retail brand guidelines and toolkit, effectively establishing how the Bridgerton universe depicts it’s most recognizable floral, I developed a vining wisteria pattern that could be applied on small and large scale applications across product packaging, POS + retail, and large scale installations.

The illustrated wisteria assets were utilized in the Pandora x Bridgerton campaign on special edition packaging and in retail pop-ups across the world. Shown here, the Pandora x Bridgerton QVB Pop-Up in association with the Event Space.

This campaign represents a beautiful interpretation of the regencycore aesthetic: bringing the glamour of Bridgerton into everyday moments through carefully crafted design.

Part of an officially licensed product line in partnership with Netflix and Shondaland.

Project Credits:

Role: Illustrator
Creative Direction: Banna Tesfay for Netflix
Client: Netflix (Bridgerton)
Brand Partner: Pandora
Installation: MNR Constructions

The illustrations shown were commissioned by Netflix and remain the property of Netflix. Featured brand partners licensed the artwork through Netflix and were not direct clients of the illustrator.