Saigon Baigur

Packaging

Nov 16

Saigon Baigur
Pattern Development

This project kept me so entertained. Saigon Baigur approached me to create a flexible, bespoke pattern that could be used across special-edition packaging as well as large-scale artwork within their distillery.

As a gin lover (you may have noticed?) I thought I’d seen and drawn it all when it came to gin botanicals. Saigon Baigur is a little different: it’s a premium dry gin from Ho Chi Minh City, Vietnam. In addition to many of the botanicals we commonly see in gins - juniper, coriander and angelica root - Saigon Baigur includes local Vietnamese botanicals, most of which I’d never drawn before. I was able to play around with such a rich selection: Buddha’s Hand, lotus flowers, Saigon cinnamon, Phu Quoc peppercorn, lemongrass and bird’s eye chili, among others.

Even more intriguing: I was asked to make a Vietnamese dragon front-and-center to the pattern design. This gave me the opportunity to dig into centuries-old illustrations, historical archives and learn so much more about the source material: it was an absolute honor to craft this artwork.

Project Credits:

Client: Saigon Baigur
Illustration: Maggie Enterrios